Just for the record Brecken and Kolby have very immense grey areas...5 minutes might mean 2 hours later to them, and clean up your room has a different meaning to them than it does to Maxim.
The cool thing is, with the black and white in the world you have to have the grey to make it work....and in photography that is true.
I LOVE to shoot in black and white...it is in my opinion the most true form of photography. In a world of over-saturated, cross processed, grunge overlaid photoshop pictures, the essence of the human face in a black and white is like photographing the soul of a person...or nature...just ask Ansel Adams.
If you like to take pictures don't be afraid to flip that setting to B&W every now and then...get rid of the color and look for the soul of your subject. Sometimes having no color at all is the most colorful picture you will ever take.